Fireline
A documentary on the world of wildfire
PROBLEM
We wanted to take audiences into the world of wildfire: not just showcasing the spectacle, but also highlighting the men and women who risk their lives, separated from their families, to battle these devastating blazes.
SOLUTION
We partnered with the California Fire Foundation to get unprecedented access to the fire service. From there, we followed a group of firefighters from the relative safety of the main camp to the front lines of a major wildfire, where they faced the full force of a raging inferno.
Taking audiences into the fire
By telling a compelling story about the fire service, we engaged with firefighters and supporting groups on social media to reach with millions through their networks.
We Delivered
Fireline, now streaming across all major platforms, has raised awareness about the sacrifices of firefighters. It has highlighted their role in keeping California and the West safe amid the growing challenge of a year-round fire season.
"Fireline captures the danger of wildfires and the dedication of those who fight them. The subjects also have a surprising and almost infectious passion for the work which is captivating to watch."
ALL PROJECTS
