Glassdoor
Communicating Employer Brand
PROBLEM
In the world of employer branding, Glassdoor is a leader—essentially coining the term. We've been proud to collaborate on all their employer branding videos since their beginning, continually raising the bar with each project.
SOLUTION
We took the time to listen to the employees we interviewed, adjusting the shoot setup and on-set energy to help them feel comfortable. This approach led to honest, authentic, and heartfelt conversations, allowing us to capture a genuine and warm portrayal of the company culture.
Secret Sauce
We approach projects with a documentary film mindset: to capture something real, honest, and memorable. This allows us to get to the heart of a story, and to put the people in front of the camera at the top of our list. We want people to feel easy, invited to share, and most of all safe to be themselves.
We Delivered
Glassdoor's video propelled them and their company values to the forefront of industry conversations. While it was an employer brand video, it also served as a commercial for what a top company on Glassdoor looks like. It positioned them as leaders on their own platform and encouraged other companies to follow their example.
"Working with Quotable, we were able to showcase who we are as a company all in one, succinct video story."
Mark Batke - Glassdoor, Employer Brand Manager