NURX
A vibrant rebrand
PROBLEM
Nurx wanted to make a statement: to stand out and connect to a target audience of young people who want their medication in the mail.
SOLUTION
We worked with Nurx to capture fun, engaging, fresh images and videos of their actual patients. This was a daring attempt at nailing a brand vision with real people - not models.
Making Space
Nurx is in a competitive space and this re-brand aimed to define the space they want to occupy. We pushed to convey a distinct energy through our imagery to connect to their customers and set them apart.
We Delivered
Nurx loved the results and quickly rolled out our work across all media channels, including new ones like billboards and large-format ads.
" Quotable helped us achieve our goal of evolving our brand look, feel and attitude while keeping true to its core identity.
Celeste Perron - Nurx, Head of Comms
