Grabango entered automated checkout needing to grab attention.
Checkout-free shopping was a category the public knew by one famous name. Grabango needed convenience-store owners to remember a second one.
The launch film had one job: make a B2B technology feel like the obvious upgrade for the store on the corner.
We shot the product where it actually lives: real aisles, real coolers, a shopper who just walks out. The comedy is set in the world the buyers run every day.
A trade audience sees a hundred vendor videos a year. The one that makes them laugh is the one they can still name a week later.
